Episode 21: Turning Intentions Into Promises with Michel Hogan

Guest: Michel Hogan


How do we shift from thinking about “brand” as a marketing device to a result? Shouldn’t a brand be more than a logo and a tool? According to Michel Hogan, a brand is a conscious intention about how we do what we do. It doesn’t matter what we think about ourselves or what we say about ourselves, our brand is the promises we keep.

In this episode, hear from someone whose title may be ‘independent brand council’ but shows quickly what that means and how it extends to so much more than a logo and marketing.