Episode 51: Asking the Right Questions with Lisa Genovese

Guest: Lisa Genovese

Duration: 17:07

Marketing isn’t just about how we feel; it’s about what the numbers say. And to get the right numbers, we have to ask the right questions and get consistent feedback.

In this episode, hear from the President of BottomLine as she shares which questions we can ask to get the information we need to increase the effectiveness of our marketing efforts.