Episode 12: Big Data and the Future of Marketing with Charlie Grinnell

Guests: Charlie Grinnell

Duration:18:55

 

How do we reach a bigger audience? What questions should we be asking to ensure we’re using the right information to reach to reach the right information to reach the right people? With the world being noisier than it ever has been before and when we are creating more information than ever imaginable, standing out is increasingly difficult.

Charlie Grinnell is the founder of RightMetric, a company working with Fortune 500 Companies around the world to help them use big data to reach a more specific and bigger audience. In this episode, hear from one of the best in the business about the future of marketing and the one degree changes we can make today to increase the effectiveness of our campaigns and voices online.